See every new feature we launched at Craft + Commerce 2026
See what's newGrow beyond YouTube's algorithm with your own newsletter
Build revenue streams that don't disappear when YouTube changes the rules—where you own the audience, control the revenue, and grow without chasing the algorithm.
You've built an audience and multiple revenue streams. Now you're drowning in complexity. Kit gives you the automation to scale without the overwhelm—so you can focus on creating videos, not managing your business. See YouTube newsletter strategies and examples from creators earning reliable income beyond ad rates.
Reach your audience beyond the algorithm
When YouTuber Serein Wu saw some of her friends’ channels getting shut down by YouTube, she started an email list to ensure she was never in danger of losing her audience completely. And what she loved most was that now her subscribers always knew when new videos would come out—she could tell them directly instead of relying on the ever-changing algorithm.
Read Serein's story“I get to do what I love on my terms; I don’t need someone else’s approval.”
Serein Wu, Founder of 231k+ YouTube channel @SereinWu
The smartest YouTubers are building email lists. Here's why.
Automated business growth
Growing a YouTube channel is already a full-time job. Automations save time and drive results by pitching products to turn subscribers into customers, embedding YouTube videos directly in emails with preview gifs, and organizing your videos into automated email courses that sell.
Recommendations from fellow YouTubers
Recommendations work like YouTube collabs but for email. You and other YouTubers recommend each other's newsletters to grow together—no algorithms required. Creators like Ali Abdaal, Philip DeFranco, Nisha Vora, Charli Marie, and Nourish Move Love are already growing faster this way.
Build deeper relationships with your viewers
Make every email feel personal
With email, you're in control. Segment your list so only interested subscribers get your sales emails. No alienating your audience, no "salesy" feeling—just the right message to the right people.
Build revenue streams that last
With an email list, you own the relationship. Test new course ideas, get feedback on products, and launch with confidence. Your most engaged viewers will buy because they're invested in what you're building, not just watching for entertainment.
Scale your revenue beyond YouTube ads
Turn viewers into customers
Your videos show you what content resonates. Email marketing for your YouTube channel shows you who's ready to buy. Segment your most engaged subscribers and launch products directly to the people who want them.
Unlock revenue streams that don't depend on views
A highly engaged email list creates new revenue streams you control: newsletter ads, digital products, and affiliate partnerships. Build streams that don't disappear when YouTube changes the algorithm.
Reach new viewers
Grow your list 2x faster through trusted referrals from other YouTubers instead of algorithms. Recommend each other's newsletters and reach new viewers together.
Join other YouTubers growing their email lists on Kit
Start free trialResources for YouTubers
Learn what's working for other YouTubers, get actionable email marketing strategies, and see how creators like you scale without burning out.
Case Study
How YouTuber Nick True uses dedicated lead magnets and automations to grow his email list to over 10,000 subscribers
Moving to Kit couldn't be easier
Moving to a new email marketing platform can be daunting. That's why Kit offers a free migration service for any creator on one of our paid plans. Our team handles everything from subscriber lists to automations, so you have a stress-free move.